sexta-feira, 30 de setembro de 2011

Zenith Cristovão Colombo Relógio do Ano na Índia

O Zenith Cristovão Colombo foi considerado Relógio do Ano e Relógio Complicado do Ano na segunda edição do Watch World Awards, organizado pela principal revista indiana de relojoaria Watch World.
Com caixa de 45 mm, em ouro rosa ou branco, o Cristovão Colombo tem calibre de carga manual e a característica particular de manter os orgãos reguladores (balanço /espiral e escape) numa suspensão Cardin, o que faz com que se mantenham sempre na horizontal, independentemente da posição do relógio. Isso contraria os efeitos da gravidade no mecanismo. Todo o sistema está alojado numa bollha de vidro, que fica saliente tanto na parte da frente como na parte de trás da peça. Trata-se de uma edição limitada de 250 exemplares.

Da organização do Watch World Awards:

The winners in the product categories were ZENITH Christophe Colomb which won the award for ‘Watch of the Year’ and the ‘Complicated Watch of the Year’, making it the most successful watch of the evening. While the TAG HEUER Heuer Carrera Mikrograph 1/100th Second Chronograph won the ‘Sports Watch of the Year’ award, CORUM Golden Bridge Automatic was adjudged the ‘Watch with Best Design’, CITIZEN Satellite Wave won the ‘Concept Watch of the Year’ award and GREUBEL FORSEY Invention Piece 2 which was adjudged the ‘Limited Edition Watch of the Year’. Also presented were the ‘Jewellery Watch of the Year’ award which went to HARRY WINSTON Rendez- Vous and the ‘Fashion Watch of the Year’ award which was won by HARRY WINSTON Rosebud. While ‘The Watch with Most Innovative Material’ was awarded to HUBLOT “Cathedral” Minute Repeater Tourbillon & Column Wheel Chronograph, the ‘Watch with Highest Utility’ award was presented to SEIKO Premier Kinetic Perpetual with SEIKO Seiko 5 – 130th Year Collection bagging the ‘Value for Money Watch of the Year’ award.

On the other hand, across the Marketing categories the ‘Best Campaign in Print’ award was picked up by ROMAIN JEROME Moon Dust DNA whilst TITAN Purple picked the award for ‘Best Campaign on Television’. While ‘The Best Out of Home Campaign’ did not have a clear winner, the TAG HEUER Connaught Place Boutique picked the 'Best Boutique’ award and BREITLING Air Show - Buochs 2010 and PARMIGIANI Montreux Jazz Festival 2010 were jointly adjudged the ‘Best Organised Event’.

Another big award for the night was the first individual award to Stephen Forsey, Co-founder of Greubel Forsey Watches for his ‘Special Contribution to Haute Horlogerie’. On receiving the award, Stephen Forsey said, “It’s very exciting for Greubel Forsey to be in India and to get this prestigious award from the biggest specialist magazine, Watch World”.

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