A cultura fanzine levou em 2010 à exprriência "J’aime mon carré". Tudo começou com quatro raparigas, provenientes dos quatro cantos do mundo, unidas pelo gosto de lenços de seda - traduzindo afinal uma visão fresca de uma nova geração sobre o mundo Hermès e a devoção que ele continua a provocar entre os jovens. O fanzine e o respectivo site inspiraram novos encontros e aventuras à volta do mundo.Surge assim em 2011 a iniciativa Paris Mon Ami. A Hermès convida a descobrir as aventuras de Anna (Londres), Courtney (Nova York), Kozue (Tóquio) e Ella (Paris) no mundo Hermès. Juntas, elas inspiraram e criaram o universo de Paris Mon Ami.
Da marca:
Log on to and follow their adventures. Take part in this whimsical and interactive journey of make believe as they chase patterns, race hobby horses, talk first love and style all with their own unique twist.
Log on to and follow their adventures. Take part in this whimsical and interactive journey of make believe as they chase patterns, race hobby horses, talk first love and style all with their own unique twist.
Watch the girls play with the inimitable Hermès silk square and iconic enamel bangles and be inspired with your own.
Discover the stunning portfolio shot by Craig McDean, the portraits of the girls and the secrets of the scarves and bangles. The square and the round become the darlings of a new generation.
Follow Hermès interactive chronicles as the blog Paris Mon Ami welcomes a host of like-minded friends, and unites around the world with events, ideas and inspiration.
The Paris Mon Ami adventure will run online between September 2011 and February 2012 with regular updates, editorial, videos, imagery and games as Ella, Anna, Courtney and Kozue take you through the moods and magic of this rainbow-coloured, silk spun world.
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