segunda-feira, 31 de dezembro de 2012

Há 11 anos - 25º aniversário da Elysée Jóias


Reportagem na revista Homem Magazine, Dezembro de 2001 (arquivo Fernando Correia de Oliveira)

Há 11 anos - Astronauta Eugene Cernan em Lisboa


Há 11 anos, em Dezembro de 2001, o astronauta Eugene Cernan esteve em Lisboa. Embaixador da Omega, participou num evento organizado pelo importador da marca, a Tempus Internacional. Reportagem da revista Homem Magazine, Dezembro de 2001.

Janela para o passado - conselhos para falar ao telefone, em 1944


In A Esfera, 1944, revista de propaganda nazi em língua portuguesa (clique na imagem para aumentar)

O Tempo como construção social


O Tempo é uma construção social e há países onde o tempo corre mais depressa e outros onde ele corre mais devagar. A Suíça, a Irlanda e a Alemanha estarão entre os primeiros; já o México, o Brasil e a Indonésia estarão entre os segundos.

Lido no Smithsonian.com:

California State University social psychologist Robert Levine conducted an experiment to determine the “tempo” of 31 countries, using measures such as the efficiency of local post offices and the accuracy of public clocks. He found that Switzerland, Ireland and Germany were the fastest countries while Mexico, Brazil and Indonesia were the slowest.

“What time is it?” is not a question that usually provokes a lot of soul-searching. It’s generally taken for granted that even if we don’t know the correct time, a correct time does exist and that everyone on the planet—whatever time zone they happen to be in—follows the same clock.

University of Missouri management scholar Allen Bluedorn believes time itself is a social construction. “What any group of people think about time ends up being a result of them interacting with each other and socialization processes,” he says.

We measure time not simply in terms of minutes and seconds, but in terms of concepts such as “early,” “late”—or, for that matter, “fashionably late.” What is the length of a “work day”? In the United States, Europe and Japan you’ll get three different answers.

Those subjective views help explain why the standardization of time has often been met with reluctance, if not outright resistance. Historically, countries have not eagerly embraced the global clock—they’ve felt compelled to do so because of the demands of commerce.

The U.S. national time standard, for instance, didn’t emerge until 1883, when it was adopted by the railroads, which needed to maintain common timetables. Before that, cities largely kept their own local time, and many were not happy to have big government and big railroads force standardization on them. “Let the people of Cincinnati stick to the truth as it is written by the sun, moon and stars,” editorialized one newspaper when the changeover was going into effect.

The era of globalization may be finishing the job, as information technology and the international supply chain knit nations together more tightly than ever.

But while it’s possible to synchronize clocks, synchronizing cultures has proven more challenging. One commonly recounted example is a group of American bankers in Mexico who found that their Mexican colleagues were frequently scheduling meetings for hours after they planned to head home for the day.

The famed American anthropologist Edward T. Hall argued that many of these differences are based upon whether a country is “mono- chronic” or “polychronic.” In monochronic societies, including Europe and the United States, time is perceived as fixed and unchanging, and people tend to complete tasks sequentially. In polychronic societies, including Latin America and much of Asia, time is more fluid and people adapt more easily to changing circumstances and new information.

California State University social psychologist Robert Levine conducted an experiment to determine the “tempo” of 31 countries, using measures such as the efficiency of local post offices and the accuracy of public clocks. He found that Switzerland, Ireland and Germany were the fastest countries while Mexico, Brazil and Indonesia were the slowest.

But how long will these cultural differences persist? Will trade and globalization iron them out as effectively as the railroads did away with Cincinnati’s proud city time?

Levine feels that life will inevitably speed up in some countries, but that mental differences will linger. “You can find quotes throughout history of people saying that life is getting faster and looking back nostalgically on the slower, older days,” he says. “But whether in people’s reality things actually feel faster than they did, that’s a tough one to measure.”

Bluedorn believes that “people are just going to become more aware of temporal differences in different cultures.” In fact, he worries about what would be lost in a culturally synchronized world. Monochronic and polychronic perspectives both have their advantages, he argues. “Fast isn’t always best; nor is slow.”

Há dez anos - Ebel na Ourivesaria Portugal


Em Dezembro de 2002, o importador Ebel par Portugal, Olindo Moura Lda, realizava um evento da marca na Ourivesaria Portugal, em Lisboa.

Há dez anos - Machado Joalheiro abria espaço renovado e lançava livro sobre a sua história


Reportagem na Homem Magazine, Dezembro de 2002, dando conta da reabertura da Machado Joalheiro na Rua 31 de Janeiro, no Porto, um edifício classificado que foi renovado. Ao mesmo tempo, era lançada uma obra sobre a história do estabelecimento, da autoria de Fernando Correia de Oliveira - "Machado Joalheiro / no Porto desde 1880". (arquivo Fernando Correia de Oliveira)



Há dez anos - entrevista a Manuel Maria Carrilho


Há precisamente dez anos, entrevistámos, juntamente com Cláudia Baptista, o Professor Manuel Maria Carrilho. Edição de Dezembro de 2002 da Homem Magazine. Fotos de Henrique Seruca. (Carregue nas imagens para aumentar).











Há 20 anos - as escolhas de relógios e canetas


Sugestões de relógios e canetas, revista Homem Magazine, Dezembro de 1992

Há 20 anos - Cerruti 1881


Anúncio Cerruti 1881, revista Homem Magazine, Dezembro de 1992

Há 20 anos - as tendências da Relojoaria, na Portojóia 1992


Portojóia - Reportagem de Cláudia Baptista, revista Homem Magazine, Dezembro de 1992





Há 20 anos - Hublot


Anúncio Hublot, revista Homem  Magazine, Dezembro de 1992

Há 20 anos - Corum


Anúncio Corum, revista Homem Magazine, Dezembro de 1992

Há 20 anos - relógios Raymond Weil Parsifal


Anúncio Raymond Weil Parsifal, revista Homem Magazine, Dezembro de 1992 (arquivo Fernando Correia dee Oliveira)

Há 20 anos - Christian Dior


Anúncio Christian Dior / Crisdor, revista Homem Magazine, Dezembro de 1992

Há 20 anos - Baume & Mercier


Anúncio Baume & Mercier, revista Homem Magazine, Dezembro de 1992

Há 20 anos - Longines Conquest


Anúncio Longines Conquest / Tempus, revista Homem Magazine, Dezembro de 1992